As part of Benchmarking.com.au’s ongoing In-Focus series, the Optometry Industry is the next to go under the microscope.
We have received a growing number of enquiries for Optometry benchmarks as a number of large buyer groups have entered the market, placing a squeeze on smaller competitors. Whilst buying power may be an issue within the market, we believe other items can be focused on that drive profit and which, importantly, are independent of the size of the company.
Thus, the main aims of the Optometry In-Focus industry project will include:
- Establishing Australia’s largest Optometry benchmark sample to date
- Gathering data on the relationship between profits and inventory turns (inc. sales display area, frame turnover, sales staff to inventory turn ratios)
- Examining the moderating influence of external factors including number of competitors, median household income and years in operation.
As a thank you for entering your data into the new survey, we will provide you with a detailed report covering these and other areas of interest.
Close date for data submission is 3rd September 2014 (anticipated release date for Optometry benchmarks is 1st October 2014).
To access the survey please login to the Benchmark Suite application and locate Optometrists under ‘Retailers I to Z’.