Get More from Your BBS Subscription
23 November 2010
The Business Benchmark Solution (BBS) is designed to add value to your core business. The BBS tools (Industry Profiles, Benchmark Tables and Benchmark a Business) allow you to provide clients with current market information and direct comparison of their business against industry leaders.
The BBS gives you the necessary information to discuss with your clients what is driving success in their industry and what action to take to emulate that success. Having these proactive discussions with your clients will move you (and your colleagues) from being viewed as a ‘service provider’ up the demand curve to the role of ‘trusted advisor’.
Professional satisfaction: providing your clients with well researched statistical information demonstrates your consulting capabilities. These practitioners are professional fresh and relevant which leads to higher levels of work satisfaction. Another benefit is the brand of the firm is enhanced, particularly when it comes to attracting and retaining talent.
Build an enduring business: effective marketing of professional services is achieved by putting yourself in a position where people talk to you about their problems. The BBS tools assist you in demonstrating your capability and are the ideal launching pad for having the discussions with clients that will inevitably lead to more work.
Increased client loyalty: using the BBS tools to go beyond the numbers enables you to demonstrate empathy with your clients. When you couple this with industry specific insights you will achieve increased client stickiness.
Increased revenue: a key benefit of the BBS is to directly and indirectly increase your professional fees. All industry profiles, benchmark tables and benchmark reports can be provided to clients as part of your professional services. Whether clients are charged directly for these tools, or they form part of your overall service package and are priced accordingly is up to you.
The only constraint is that Benchmarking.co
We are constantly developing new Industry Profiles and upgrading the BBS to better meet your needs. We would appreciate any insights you have to improve our service and look forward to continuing our business relationship with you.
